Now for the winner. Any blog post about funny emails and brilliant copywriting would be incomplete without Chubbies. That’s why, in this post, you’ll see how top e-commerce companies incorporate humor into their email marketing at different levels. The decision to delete or open an email entirely depend on email subject line. ", Everyone loves a good dad joke, so you'd better deliver. Hopefully, you haven't encountered similar blunders at work, but if you ever want to catch up with a colleague after a long period of time without connecting, use this subject line, and follow it up with something along the lines of "Sorry we haven't kept in touch!" Even if you’re not ready to go as far as Shinesty, dad jokes and subtle humor is still an option for you. What makes Chubbies unique, in my opinion, is the authenticity and personality coming through in their voice of tone. According to Robert Cialdini’s “liking” principle, we say yes to requests made by people we know and like, more often than those we don’t. Here’s an example from one of their recent holiday emails: While promoting its Memorial Day collection, Poo~Pourri cleverly combines the holiday theme and its products with reference to the current Corona situation: “Freedom to go anywhere once you can.”. Check out this example where the company simply took a screenshot of an actual tweet they had shared earlier: If you’re speaking to a younger audience, pop culture references are a great place to start. How to Increase Your Traffic by 63% with Pinterest Ads, How to Create the World’s Easiest Mobile Checkout Experience, Everything You Need to Know About Color Psychology (A Research-Backed Guide), © 2020 Sleeknote ApS. Your email address will not be published. Swap out "Ask me for a demo" for "Ask me to send over the contract" or "Let's schedule that follow-up call." Follow up with, "On second thought, you should definitely invite Steve to that meeting. Or maybe you just desperately need them to open your emails? What often sets authentically funny newsletters apart from automated emails is how timely the former are. For some inspiration, take a peek below at some casual and cool opening lines that will lead to a good back and forth — and hopefully an even better first date! But if you start your emails with opening lines like the ones above, most people will assume the worst -- not the best. With an easily relatable subject line that reads “Don’t be that guy on Zoom. To learn more, read our list of the best sales movies next. Put together a faux dating profile for your product/service listing all of its attributes for them one more time. You can click on the printer icon just below and to the right of the contact us menu button at the top of the page or copy and paste the part of the exercise you want onto a word document and then print onto some paper. When you speak the language of your target audience, you can write emails that better appeal to them. Follow it with how your product/service will increase company efficiency, team morale, or revenue, making it a breeze to present spreadsheets full of positive numbers at their next big meeting. Funny Email Subject Lines A humorous subject line can really stick out among the dry, dull emails surrounding it. Although it is easy to write the funny email subject line you need to be more attentive while writing email subject line for professional use. Remember to pick timely and relevant topics, and avoid sensitive areas that may offend some people. : +45 71 99 77 07. In another email, sent with the subject line “dry winter hair goodbye!” the company maintains the pop culture style: This time, the company visually recreates the social media feel by what looks like a funny meme shared on Instagram. What’s more, we like people who are similar to us. Connect things that don’t go together. Simply notice how timely and relevant their emails are and try to capture the essence of the time in your marketing. Include a sentence telling them, "Your mom will love how much easier [product/service] will make your life. Attract their interest with this click-worthy subject line and make your first sentence something like, "If we were your driver, you'd be a 5! Granted, Poo~Pourri’s type of humor can be hard to follow unless you’re in the same niche, but the bottom line is to think of the associations around your brand and have fun playing with the words. As emails contain viruses or other irrelevant information, so busy people rarely open their emails. Use this iconic "Glengarry Glen Ross" line in your subject and make the first sentence of your email read, "... and I'm thirsty." Were we ever this young? Instead, they state the facts as they are: Sometimes they make too many products and people don’t buy them. Function of Beauty’s Pop Culture References. While showcasing some of the products included in the sale, Chubbies honestly says “Nobody else will have these”: Chubbies’ authentic tone isn’t only reserved for sales emails. It’s not easy writing hilarious emails. Stay up to date with the latest marketing, sales, and service tips and news. Customize step three for any call to action that fits your email's goal. Would you mind taking a look at it and giving me your notes?". And, of course, if you’re interested in this deal, you can grab it anytime by clicking the CTA. 10 Opening Phrases to Use in Your Next Email Need to get someone's attention by email? Trust me, you're not the only person who waxes nostalgic for Blockbuster on Friday nights. ", How do you not open this email -- our last from Funny or Die? I promise not to dress like a ghost. Open your email with something like, "You're both great at spotting the next big thing. In case you think that being funny is too hard, check out these Best Opening Lines for Online Dating Messages. Your opening line can be anywhere from 20 percent to 30 percent of the entire message. These funny email subject lines can help. I bet they'll still open this email. Download our bonus swipe file of humorous email examples to inspire your next campaign. 29 Funny Opening Lines That Actually Work. What’s more fascinating is how the company combines this wordplay with different types of emails, be it for the holidays or upcoming sales. Like when you get one of those emails with a subject line “Is this you on pornhub?” You just gotta click! … Nudge visitors to better buying decisions with a personalized digital assistant. Want to know more? Happy “Not Monday” Hello from the other side; Here’s the good news: Only [number] more days until Friday; Hope you’re surviving another workweek; I hope you’ve had your coffee already; It’s me again; I’ll keep this short; I’m sorry if this Message sabotaged “inbox zero” for you; Just what you want: another email! Not only because laughter is the best medicine, but also because people like funny brands. Although it’s a reference to the 2004 hit by Kelis, it’s the kind of humor you see on Twitter today, and Function of Beauty funnily features that in a promotional email. Since the nature of their niche (personal care) allows, Quip’s emails read like a friend that always makes you smile while giving good advice. 14. See all integrations. While the company sends out long-form, newsletter-type emails, each section feels personal and genuine. A good prospecting email might be only four or five lines long. But we can do something about your data storage problem …". 30 Email Opening Lines that Work I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. You see someone cute across the room that you'd like to talk to, maybe get to know a little bit better, but don't know what to say to them. Adding humor to your marketing gives your company personality and, thus, helps you stand out among the competition. Email subject line is the foremost thing that people notice. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Check out this email sent with the subject line “You Break It, We Fix It”: What begins as a story any 20-plus-year-old can easily relate to, turns out to be a promotion for a high-demanded product and its 10-year satisfaction guarantee. If you’re unsure about the type of humor that best fits your brand, think about your buyer personas. Written by Meg Prater Free and premium plans, Sales CRM software. Make sure to elicit a laugh by including, "Just kidding, I use my college roommate's distant acquaintance's second nephew twice removed's HBO GO account. Convert new visitors into first-time buyers and return visitors into repeat customers. They probably can't buy your product/service on Amazon. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. Whether they owe you an email reply or feedback on a document, you can phrase your body copy like: "Even after watching 12 straight hours of magical children, I still drafted the deck for our presentation on Thursday. Include your ask quickly below, and don't say R-Patz never gave you anything. But it’s even tougher to find the right inspiration, and that’s what I wanted to help you with today. The email subject line is your first impression, so write it very clearly and concise. Rat Poison — Lines to Avoid. 13. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc.. If You’re Feeling Funny. You're either really a fan of this clothing policy or you're really not. (Hint: if you need help keeping up with the current meme culture, follow this subreddit.). Check this email they sent a few months ago with the subject line “you want the tiger king…”: To leverage the Tiger King hype, Shinesty hilariously rebranded its animal prints line into the popular Netflix mini-series. Next, the company adds a fun twist to the remainder of its email by using what looks like a customer testimonial: Now I don’t know if this is a joke or a real review that inspired the whole email, but it makes a nice addition. Here at HubSpot, we believe that breakfast is the feedback of champions -- and it's also the most important meal of the day. And my mom will appreciate me paying her back with the commission I get from this deal.". Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.) With 306 billion emails sent and received every day, getting your emails noticed is becoming harder. They smartly work fun into their conversion elements and, that way, sell to you by putting a smile on your face. Confession: I've borrowed a few of these subject lines from Dharmesh Shah, HubSpot's co-founder and CTO, whose many talents include a knack for penning perfectly clickable email subject lines. Unfortunately, we can't do anything about that one friend you ordered an Uber for who threw up in the back seat. But while I've got you here, I'd love to follow up on where we stand with the contract. To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together. So would you mind taking a look at this and giving me your thoughts?". Check out how Poo~Pourri invites subscribers to follow them on Instagram at the bottom of every email they send: It’s a good place to start if you want to ease your subscribers’ way into funny emails. Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses. "I came here to murder you!" Next, the copy takes a personal turn as it’s written in the first person and, finally, ends with a little appreciation and a discount code. Include a sentence in the body of your email saying, "OK, maybe this is a bad idea, but doesn't it make a 15-minute demo with me suddenly sound more appealing?". Check out this subject line they recently used: Given the current Corona situation, Huckberry cleverly targets the new normal of our workdays: Zoom meetings. If you’re willing to spice up your emails with humor, but missing the right inspiration to do so, take a look at these seven funny email examples sent by our favorite brands. The type that make you […] Timing is everything in humor, and your emails are no exception. What’s more, BarkBox carries the fun into all its marketing activities. Even if Chubbies’ humor is too goofy for you, you can still learn a lot from their highly personal product marketing. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Originally published Oct 12, 2018 3:48:00 PM, updated October 30 2019, 23 Funny Email Subject Lines Begging to Be Opened, 13 Amazing Sales Memes To Celebrate the End of 2020, 27 Holiday Gift Ideas for the Salesperson in Your Life, "3 bizarre steps to being better at your job", "Revised policy regarding jean shorts at work", "Don't invite Steve to that meeting. 2: Bring donuts to the office on a Monday and become everyone's employee of the month. In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. The total number of subscribers who have opened an email that begs to be when using funny email subject that! 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